DeVries Global - Content Production

Drinkfinity

HOW WE HELPED THE UK LIVE MORE FLUIDLY

Brief

We were asked to build and articulate a compelling Drinkfinity brand story that will garner the attention of media and desirability among consumer, while also raising awareness Drinkfinity global innovation journey.

Insight

We commissioned a study To bring to life the product benefits and help target people in the UK who are embracing a fluid lifestyle, we looked at culture to create an influencer strategy that bypassed the oversaturated health & wellbeing space, instead, targeting the audiences of the busy professionals who'd benefit from Drinkfinity.  

 Drinkfinity launch event, London, 2018

Drinkfinity launch event, London, 2018

Idea

The campaign was co-created by influencers to create a unique and authentic feel, and kicked off with a launch event announcing the concept of fluid living to the world and our influencers and expertise hosted workshops and events that centred on the different flavours (or modes) of the product. To help drive momentum a content series featuring the talent was created and published across the influencers channels and Drinkfinity's own social platforms.  

An always-on, micro influencer programme ensured a consistent drumbeat of high-quality content throughout the content and helped drive awareness of the brand.

 Influencer content via the seeding campaign

Influencer content via the seeding campaign

Imprint

Over 2M people saw Drinkfinity related content via owned channels and influencers.

140 people attended the launch event in London

The campaign created over 65+ pieces of content

Drinkfinity reported that sales increased when influencers shared content via their channels