We were asked to build and articulate a compelling Drinkfinity brand story that will garner the attention of media and desirability among consumer, while also raising awareness Drinkfinity global innovation journey.
We commissioned a study To bring to life the product benefits and help target people in the UK who are embracing a fluid lifestyle, we looked at culture to create an influencer strategy that bypassed the oversaturated health & wellbeing space, instead, targeting the audiences of the busy professionals who'd benefit from Drinkfinity.
The campaign was co-created by influencers to create a unique and authentic feel, and kicked off with a launch event announcing the concept of fluid living to the world and our influencers and expertise hosted workshops and events that centred on the different flavours (or modes) of the product. To help drive momentum a content series featuring the talent was created and published across the influencers channels and Drinkfinity's own social platforms.
An always-on, micro influencer programme ensured a consistent drumbeat of high-quality content throughout the content and helped drive awareness of the brand.
Over 2M people saw Drinkfinity related content via owned channels and influencers.
140 people attended the launch event in London
The campaign created over 65+ pieces of content
Drinkfinity reported that sales increased when influencers shared content via their channels